Creativexcess

Design Definitions

Architectural Design is an appointment of the built environment.

Art Direction is to determin the overall outward appearance of a magazine, advertisement, film and etc. As a art director he or she leads the designers, photographers, DTP specialists, set dresser and etc.

AV Design is a product involve audio and visuals.

Brand Consultants give advice on communications concerning the visual design of the brands.

Brand development is a process to establish an identity for a product brand by giving them a distinctive visual forms, names and packagings.

Brand Image is a general perception and associations relating to an image of a product.

Brand Management is the coordination of all the elements contribute to the image of a product.

Branding is the effectiveness with which a brand is presented on a product.

Computer Aided Design – CAD is the use of a computer system to built and modified a structure in two or three dimensional design using a database of design elements for industrial design and architectural.

Computer Aided Engineering – CAE is the is the use of a computer system for planning and checking technical aspects of an industrial design.

Computer Aided Manufacturing CAM is the is the use of a computer system for planning and control for product manufacturing.

Campaign is a systematic public action in the communications usually synonymous with an advertising campaign coordinated in a series of advertisement in various media with the aim to influence purchasing decisions.

Communications Consultant give advice on the way a message should be conveyed. Advertising agencies present themselves as communications consultant to recommend and implement their ideas to their clients.

Communications Plan is a coordinations of different scenario of various communicative expressions. a communications plan is a sequence of introduction of informations in an advertising campaign or a new brochure.

Concept is a basic idea for a creative product.

Concept Development is the process to arrive at a concept suitable for further elaboration including research and preparations work.

Corporate Brochure is a booklet or folder issue by a company to present a broad description of its nature and purpose.

Corporate Communication is a form of communication related with informations concerning a company as a whole or a division.

Corporate Design is the design of a company’s corporate identity with particular stress on the coherence on various components in their identity.

Corporate Identity is made up of various component coordinate in the logo, picture mark, lettering, style, advertising and packaging which present itself to the world.

Corporate Text is used in a corporate communication for text in the brochures, folders, annual reports and all other publications.

Design is an visual invention for an idea.

Design Brief is a formal detail descriptions for a commission task  or project.

Design For All aims to make allowance for the limitation of users and to ensure that disabled and eldery will not be excluded.

Design Management is planing and control of all aspects of design work on behalf for a company and to ensure that various specialists working on a project be fully coordinated.

Desk Top Publishing – DTP is the use of computer system to execute graphic design for a publications for offset or digital printing.

ECO Design consider all aspects ecology of a product to minimize the environmental impact on its manufacturing, usage and disposal.

Editorial Design is a design of a printed matter containing media, pictures and edited text.

Engineering is a development of technical aspects of and industrial design.